HELPING people - either to buy, or make other decisions which will benefit them

“The best way to get someone to do what YOU want them to do is to focus 100% on what THEY want!”

HELPING People to Buy

84 pages - CLICK on the illustrations of the cover and contents to expand

"But, what if my product isn't

the best or cheapest?"

YOU are part of the package.

YOU are the one who is there,

and then and is HELPING them

"HELPING People to Buy" is both for salespeople who need to develop "partnerships" AND those who enjoy helping others, even if they never see them again - but DO want a referral or a testimonial!

It is a great read for salespeople, or anyone who wants to influence others, because it includes original material like the “Fertilizer Theory”, JANUS for Salespeople and ESP.

Because, rather than tell people what to do, it helps people think, a good idea is to study HELPING People to Buy and THINK ABOUT IT! together.

60 pages - click on this illustration of the cover to zoom in on it

Persuasion for professional in any role

72 pages - CLICK on this illustration of the cover to expand it

“The Persuasive Professional” is a handbook for professionals - lawyers, doctors, teachers, SMEs, people in finance, insurance, departmental managers, etc, - who need to INFLUENCE others. It has 8 chapters:

1. The Persuasive Professional 

3. The Controlled Professional 

5. The Professional Negotiator 

7. The Reflective Professional 

2. The Informative Professional

4. The Professional Motivator

6. Pitching Professionally

8. The Thinking Professional

Chapter 7, The Reflective Professional, modifies Experiential Salespeople Profiling for professionals to use to continuously develop their own effectiveness as persuaders, influencers and motivators. See Profiling.

Chapter 8, The Thinking Professional, presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg, “Confirmation Bias”, where we look for ways to confirm our existing beliefs.

As well as using The PERSUASIVE Professional to influence external stakeholders, a copy should be readily at hand to help any manager or leader to inspire, influence and galvanize their own people - horizontally, eg other departments, down the line - and especially up the line!

Bespoke Workshops on HELPING People to Buy or The PERSUASIVE Professional

Each workshop is researched and personalised for the client as an organisation and a culture - and for each participant. We select priority subjects from the relevant book and also design case studies of real life challenges participants face. 

Half day bespoke workshops, £500 for up to 6 delegates; extra £75 each.  Full day workshops, £750 for up to 6 delegates; extra £100 each.


Prices include copies for each delegate of either HELPING People to Buy or The Persuasive Professional AND THINK ABOUT IT!