- for new, unique, FUN and extraordinarily effective self help resources!
the PERSUASIVE Professional
including .. Experiential Profiling for Persuasive Professionals
A practical guide on WHAT TO DO to influence, nudge, negotiate with and persuade others - clients, customers, enquirers, colleagues (up, along & down the line) suppliers, media, etc.
“The best way to get someone to do what YOU want is to focus 100% on what THEY want !” (THINK about it!)
“The PERSUASIVE Professional” is a handbook for professionals - lawyers, doctors, teachers, SMEs, finance - ANYONE who needs to INFLUENCE others (see Customisation below). It has 8 chapters:
1. The Reflective Professional
2. The Thinking Professional
3. The Persuasive Professional
4. The Informative Professional
5. The Controlled Professional
6. The Professional Motivator
7. The Professional Negotiator
8. Pitching Professionally
The first two chapters help you THINK ABOUT and get to know yourself - nice to meet you me!
The Reflective Professional introduces Experiential Profiling for Persuasive Professionals to use to develop their own effectiveness as persuaders, influencers and motivators. See Profiling.
The Thinking Professional then presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg “Confirmation Bias” is where we look to confirm our existing beliefs.
Then, knowing themselves better, readers can be selective on which of the other chapters they focus on - also. of course, their roles and WHO they need to persuade and influence - external stakeholders AND internally - horizontally, eg other departments; down the line (people they are responsible for) - AND up the line - bosses, shareholders!
72 pages - CLICK on this illustration of the cover to zoom in
60 pages - click on this illustration of the cover to zoom in on it
THINK ABOUT your own role now and consider how much the two facets of "being knowledgeable and expert" and "being charming and persuasive" each contribute towards your success? egs (percent) 90/10 or 80/20 or indeed the other way round 20/80!!