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the PERSUASIVE Professional

including .. Experiential Profiling for Persuasive Professionals

A practical guide on WHAT TO DO to influence, nudge, negotiate with and persuade others - clients, customers, enquirers, colleagues (up, along & down the line) suppliers, media, etc. 

“The best way to get someone to do what YOU want is to focus 100% on what THEY want !”  (THINK about it!)

“The PERSUASIVE Professional” is a handbook for professionals - lawyers, doctors, teachers, SMEs, finance - ANYONE who  needs to INFLUENCE others (see Customisation below). It has 8 chapters:

1. The Reflective Professional 

2. The Thinking Professional

3. The Persuasive Professional 

4. The Informative Professional

5. The Controlled Professional 

6. The Professional Motivator

7. The Professional Negotiator 

8.  Pitching Professionally

The first two chapters help you THINK ABOUT and get to know yourself - nice to meet you me!

The Reflective Professional introduces Experiential Profiling for Persuasive Professionals to use to develop their own effectiveness as persuaders, influencers and motivators. See Profiling.

The Thinking Professional then presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg “Confirmation Bias” is where we look to confirm our existing beliefs.

Then, knowing themselves better, readers can be selective on which of the other chapters they focus on - also. of course, their roles and WHO they need to persuade and influence - external stakeholders AND internally - horizontally, eg other departments; down the line (people they are responsible for) - AND up the line - bosses, shareholders! 

72 pages - CLICK on this illustration of the cover to zoom in

60 pages - click on this illustration of the cover to zoom in on it

TPP-full-cover.jpg

note: this book is now available from Amazon and others; search with the ISBN code ..... 9798331107628

Customisation

Customisation

Rick has the facility to edit / personalise books as he wishes and this is particularly relevant to “the PERSUASIVE Professional” simply because there are so many different types! So, for example, if a leader in a legal practice wanted (minimum 10) copies for their people with specific "case studies", examples, challenges addressed - with copies maybe signed, personalised for individuals, or hard cover, we’ll listen and quote.

Maybe buy one copy for next day delivery from Amazon to appraise it and then come back to this site to discuss possibilities - and negotiate!

"When you try something new, you are LIVING. When you only do what makes you comfortable, you are SURVIVING"  -  from the book "THINK ABOUT IT!"

Impetus Training Ltd, reg nbr 7466178 - La Choza, 18 South Road, Amersham, Bucks HP6 5LU -  tel: +44 (0)7831 345 373 - rick@impetustraining.co.uk

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