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the PERSUASIVE Professional

A practical guide - WHAT TO DO to to Influence, Nudge and Persuade others

this book is now available from Amazon; the ISBN code to type into the Amazon search is.... 9798331107628

“The best way to get someone to do what YOU want is to focus 100% on what THEY want !”

“The PERSUASIVE Professional” is a handbook for professionals - lawyers, doctors, teachers, SMEs, people in finance, insurance - in fact ANYONE who ever needs to INFLUENCE others. It has 8 chapters:

1. The Reflective Professional 

2. The Thinking Professional

3. The Persuasive Professional 

4. The Informative Professional

5. The Controlled Professional 

6. The Professional Motivator

7. The Professional Negotiator 

8.  Pitching Professionally

The first chapters help you THINK ABOUT and get to know yourself - nice to meet you me!

The Reflective Professional introduces Experiential Profiling for Persuasive Professionals to use to develop their own effectiveness as persuaders, influencers and motivators. See Profiling.

The Thinking Professional then presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg “Confirmation Bias” is where we look to confirm our existing beliefs.

Then, knowing themselves better, readers can be selective on which of the other chapters they focus on - also. of course, their roles and WHO they need to persuade and influence - external stakeholders AND internally - horizontally, eg other departments; down the line (people they are responsible for) - AND up the line - bosses, shareholders! 

60 pages - click on this illustration of the cover to zoom in on it

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72 pages - CLICK on this illustration of the cover to open as a pop up

Bespoke Workshops on HELPING People to Buy or The PERSUASIVE Professional

Bespoke Sales Courses

Each workshop is personalised for the client both as an organisation and culture and for each participant. We select priority subjects from the relevant book and also design case studies of real life challenges participants face. 

Half day bespoke workshops, £750 for up to 6 delegates; extra £75 each.  Full day workshops, £1,250 for up to 6 delegates; extra £100 each.

 

Prices include copies for each delegate of either HELPING People to Buy or The Persuasive Professional and THINK ABOUT IT!

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